Hello, I’m Andrea Mello!

Over the last fifteen years, I’ve been leading the development of Shopper Marketing strategy for brands from different segments, such as consumer goods, beverage, home appliances, technology, green tokens, toys, fashion and pharmaceuticals.

I am passionate about new research methodologies and strategy frameworks, in order to hunt insights from real and meaningful data, then translate it into a simple, powerful and actionable strategy. I hold a Master degree in Communication & Semiotics and I am a researcher of the Pos-Graduation in Communication and Consumption at ESPM.

You can read my complete profile on LinkedIn here.