We believe that
how we do things
is as important as
what we do.
TOGETHER WE ARE BETTER.
That’s why I always work closely with the client’s team and together we define the partners, work schedule and milestones to achieve the desired outcome.
KNOWLEDGE IS DISPERSED AND DISTRIBUTED.
So are the data and information capable of unlocking powerful insights. That’s why all reports and previously research that clients have are embraced in our working process.
ONE SIZE DOES NOT FIT ALL.
Each company, brand and product is unique, therefore every proposal and working plan we develop are tailor-made to fit our clients reality and goals.
Turning data into
actionable insights to
power-up your shopper
marketing strategy.
SHOPPER
X-RAY
A deep dive study of main shoppers profiles to identify the ideal shopper of the brand, their shopping behaviour, purchase triggers and decision journey. We identify shopper’s different stages of awareness, main product’s benefits and features that should be communicated at every stage and how consumer influences shopper’s decisions.
SHOPPER
JOURNEY
Development of the shopper journey, highlighting how it is connected to the consumer journey and identifying purchase triggers, people and content that influence shopper’s decisions during the Zero and First Moment of Truth. In-field audit to evaluate how the retail environment influences product purchase, as well as strategies to drive brand loyalty and turn shoppers into brand advocates.
UNLEASHING
RETAIL
Thorough analysis of how the brand portfolio is positioned in each type of retail outlet, POP materials available, promotions and in-store activations from the brand and its main competitors. After that we identify untapped opportunities to increase brand visibility and conversion, and develop a strategic plan to address them.
SHOPPER
MARKETING
WORKSHOP
A deep dive into the business evolution and historical context that lead to the rise of Shopper Marketing. Followed by main concepts presentation and how to apply them on a daily basis to identify market opportunities.
English 
Português do Brasil